Good afternoon everyone...
During the social tourism segment of the recently-concluded Conference on Honduras 2005, we discussed the problem of expensive airline fares to Honduras. One of my colleagues, for example paid $800 for a roundtrip ticket to Honduras from Houston, TX. That's extremely high. I was able to fly to Guatemala City (with a return flight from Tegucigalpa) from Washington Dulles for $380, so you have to wonder... "what's the problem?"
Well, one problem that is always mentioned is "competition". Not enough competing airlines flying to Honduras. Whatever the answer is, the fact remains that high airfares are a disincentive for people to visit Honduras, particularly social tourists who would like to fly to Honduras more often to provide their volunteer services.
At the conference, we were fortunate to have Roberto Galeano of Honduras' Institute of Tourism in attendance. Roberto gave us a brief presentation explaining how the Honduran government has recently negotiated a 45% decrease in the airport taxes for airlines.
The reduced taxes represent significant cost savings for the airlines with respect to services at Honduras' four major airports (Tegucigalpa, San Pedro Sula, La Ceiba, and Roatan).
Our question (as you might guess) was... "So when will consumers start to realize the benefit of these reduced airport taxes?". Certainly, it would be nice to see the airlines pass on at least some of their cost savings to passengers.
Roberto suggested that one way we can perhaps influence airlines to drop their fares is to use the power of our network to express our strong support for significantly lower fares.
Thus, I would ask that all of us who read this message send an e-mail or mail a letter stating the importance of lower fares to both you as an individual and your organization. State the name of your organization and your location. If you travel to Honduras regularly, indicate how many more times you would travel there were airfares 25%, 50% lower. State how many people travel with you. State how continued high fares might affect your plans for continuing to travel to Honduras. You get the idea.
According to the Honduran government, the tourism industry generated approximately $450 million in revenue in 2004. While this is an indication of the benefit to Honduras of tourism, it only begins to reveal the full benefit. Given the thousands of social tourists who travel to Honduras each year, the country benefits in so many more ways through the expertise, experience, energy, and talents provided by these travelers. It would indeed be a shame if high airfares would discourage these travelers from continuing their love affair with Honduras.
Roberto recommends that we write to the following individual to express our concerns:
Armando Funes Asociación Hondureña de Líneas Aéreas (AHLA) Centro Comercial Plaza Criolla, 2do nivel Boulevard Morazán, Tegucigalpa Honduras C.A. e-mail: afunes.....com Armando is the head of Honduras' airline association. I will be trying to convince him to join us next year at the Conference on Honduras 2006.
To make our impact felt all the more, please try and e-mail or write your letter during the next few days.
This is a cause that should benefit everyone... not the least of which, the Honduran people.
Thanks, Marco
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